One of the partners at Spectrum Shade served as a copywriter with [DUV]DESIGN’s Goldwater Annual Report projects. When Spectrum Shade was launched, she approached us to design the logo for the new company.

Five characteristics that define a good logo: simple, memorable, timeless, versatile and appropriate. We ensure our logos reproduce effectively at small sizes, which reinforces the importance of keeping it simple. Our advice to our clients, when it comes to logo design, is stay away from the fancy effects and drop shadows.

Project Timeline: 4 weeks

[ Logo Design ] [ Stacked Layout ]

[ Logo Design ] [ Horizontal Layout ]

[ Logo Design ] [ Rough Sketches ]